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B2C, Beauty & Fashion, Consumer Packaged Goods (CPG), Consumer Tech, Product (Physical), Services, Software, Subscription, USA

Atolla is a simplified skincare routine that provides custom products and virtual guidance to support your best skin each month. Through an online skin assessment based in MIT science, we create your custom, routine-ready products with the right combination of ingredients for your skin goals and sensitivities. Each month you check in on your progress with an at-home Skin Test so you can better understand your skin, and we can recommend your next custom formulas. We're here to support you along the way through virtual guidance with esthetician appointments and personalized skincare tips.


Meg Maupin

CEO and Co-Founder

Meghan has a graduate degree in Engineering and Management from MIT and previously worked in design roles at Patagonia, The MIT Design Lab, and Formlabs. With expertise in integrating new technology into user experience, her work includes designing an AI-powered personal assistant and launching multiple products for mass customization in 3D printing. Meghan used this experience to launch Atolla in 2019 – a revolutionary customizable skincare company. The Atolla Skin Health System leverages machine learning algorithms and precision skin data (captured through physical skin testing tools) to create personalized and adaptable serums.

Dr. Ranella Hirsch, Co-Founder