B2C, Beauty & Fashion, Marketplaces

EVVEMI is a personalized, data-driven recommendation and care management platform for beauty and wellness services. We utilize your personal hair info, personality, and epigenetics (lifestyle, nutrition, allergies) to engage you with the best products and services for your needs.


Maria Malavenda

Founder, CEO

Maria Malavenda is the Founder and CEO of EVVEMI, a personalized, data-driven engagement management platform for beauty and wellness services. Prior to EVVEMI, Maria catalyzed several award-winning high-growth ventures in healthcare, consumer products, and technology --including companies acquired by Microsoft, Bosch, and IMG. Maria previously focused on Marketing as a Fortune 100 executive for Johnson & Johnson, a management consultant in strategy for top tier firms such as Deloitte and Accenture, and immersed herself in the “digital data revolution” as VP of strategy and corporate development for Monster Worldwide and ZoomInfo.

Maria believes Innovation is a mindset, as well as a skill set. She has worked with a multitude of individuals and companies with the intent of helping to inspire and motivate them to sustain, grow, and succeed. Maria has raised over $3B in seed, venture capital, Private Equity, IPO, and post IPO financings’ and achieved considerable returns for investors. In addition to Maria’s career success, she continues to provide her thought leadership as an advocate and mentor for women through her work with start-up programs such as TechStars, MassChallenge, Harvard iLab, and MIT100, as well as a board member for Planned Parenthood and Jane Doe.

Lilit Petrosyan, CTO

Deanna Bershad, VP, Customer Acquisition
Chloe Francke, Beauty