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Frame Fertility is a digital fertility advisor.

We help users take control of their fertility to reduce the chances of costly, surprising fertility crises and inefficient usage of provider resources through personalized, holistic coaching pre-conception.

 

Jessica Bell van der Wal

CEO and Founder

Jessica Bell van der Wal has 20+ years of experience as a cross-functional executive, team leader, and operator with deep expertise across all healthcare sectors. She is regularly engaged as an Advisor and Board Member to advise early-stage health care/technology companies along the start-up journey. She specializes in building new functions and service offerings from the ground up and restructuring teams for operational efficiency and effectiveness, and piloting innovative strategies to attack new business areas or address unmet needs. Jessica has commanded all facets of brand strategy, business operations, change management, product analytics, B2C marketing, user engagement, and multi-team leadership, to place her as one of the top, sought-after thought partners for growth-stage companies within the digital health industry.

Most recently, Jessica founded her own digital health company focused on helping women and/or their partners take control of their fertility. Her company, Frame Fertility, is on a mission to revolutionize and digitize the preconception experience and, in particular, to reduce the chances of costly, surprising fertility crises and inefficient usage of provider resources through personalized coaching starting years before conception.

She currently serves on a variety of non-profit/educational boards and two private company Advisory Boards (dayzz and Carotek, Inc.), and she is the Co-Chair of 2020 Women on Boards in the Carolinas.