B2C, Beauty & Fashion
Graphic clothing & accessories that champion creatives of color and empower independent POC artists.
Lea Chen, known to some as Sunshine, currently resides in good ol’ NYC. During the day, she’s a social & digital marketing strategist at IBM and at night, she focuses her time on developing digital projects related to mental health awareness and creative representation for minorities.
Lea graduated from the University of Pennsylvania in May of 2019, having studied Marketing & Entrepreneurship at Wharton. Soon after graduation, she started working at IBM and leading social media efforts for Crushing the Myth, a speaker series showcasing Asian American stories.
When Lea’s not working on marketing, she collects hot sauces (30+ brands to be exact) and runs a clothing brand supporting POC. Fun fact, Lea once snuck onto the set of SNL!