The Short Spine

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D2C, Other, Product (Physical), USA

The Short Spine activewear is named after a pilates reformer exercise called short spine, which requires precise, controlled movements and overall core strength. Like the exercise, The Short Spine’s brand is rooted in high-quality, ergonomically designed products that are functional and fashion-forward and made with eco-friendly fabrics, enhancing workout performance and durability.

 

Christine Emilie Lim

CEO & Founder

Christine Emilie Lim is the CEO and Founder of The Short Spine activewear. She is also a certified Stott Pilates instructor. She has more than a decade of product marketing experience in Silicon Valley at Fortune 500s, such as Google, Facebook, and Symantec, and at venture capital-backed technology startups. Christine received her MBA from the Rotterdam School of Management, Erasmus University in the Netherlands, and B.S. Business Administration in Marketing and International Studies from the Kelley School of Business, Indiana University, Bloomington.